SEO (Search Engine Optimization)

This consists of two parts: On-page and off-page SEO. Let’s examine what can be done “on-page”, i.e., on the website itself to make it much easier for search engines to find you.

Keywords and Keyword Phrases

These are search words and phrases that your prospective customers enter into Google (or other search engines) to find what they are looking for. Do you know what they are? We will work on these together. Our research will show which ones have good search volume, but are not too competitive. Also, some words and phrases have higher commercial intent than others, i.e., they are used more by buyers than by lookers. We will research what they are for your business.

SEO Copywriting

Our team of writers will take the best keywords and keyword phrases for your business and weave them cleverly into the text on your site. The keyword density should be no more than about 7% maximally. Search engines are clever. They will recognize keyword “stuffing”, and it will get you ranked lower. The challenge for the writer is to maintain a pleasant reading experience for the visitor. That’s another reason to avoid “stuffing.”

Technical SEO

Our technology experts will examine html coding and Meta Tags and optimize for search engines and use all white hat (approved) SEO techniques to improve your site’s ranking. And while they are doing that, they will also fix any broken links that may be on your site.

Here are off-page marketing techniques that are free to use, but can chew up large amounts of your time if you attempt to do them yourself.

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These techniques build links to your site and boost traffic:

Social Media Marketing

There are at least 50 major social media sites plus numerous others that are specific to an industry. We make sure that you have a presence on the top sites (like LinkedIn, Facebook, Twitter, Digg, Stumbleupon, YouTube, if appropriate, etc.), and will also research specialty sites where your presence will be to your advantage. To be effective, these sites need to be fed content on a consistent basis – informative and compelling content that is search engine optimized. Readers, who are impressed with your contributions, will click to your website.

Forum Marketing

There are online forums that discuss important information on every conceivable subject and industry. Participating in these discussions builds familiarity and trust. We will research which ones you ought to consider, based on your primary keywords.

Blog Writing

Is similar to social media content. It can be about your business, but it does not have to be. It can be about any subject that’s on your mind and that you want to get off your chest – social, political, religious, environmental. Just be careful that you are not alienating some of your business prospects. There are numerous blog directories that we can submit your blogs to.

We can educate you on these media and show you how to do it – or we can have one of our writers become really familiar with your business and handle it for you. It would save you loads of time.

SEM (Search Engine Marketing)

Most of these activities involve an investment – just like placing an ad in the newspaper.

Banner Ads

You’ve seen these on websites. They are small ads with attractive graphics that a site visitor can click on if it’s something they are interested in. We design and write the ads and find placement on websites that are related to your business, but not in competition with you. There are also Banner Ad Exchanges where you find placement at no cost in exchange for displaying someone else’s ads on your site.

AdWord Campaigns

Also known as PPC (pay per click) advertising on Google. A successful campaign requires excellent keyword research, clever writing within the strict word limits of AdWords, and constant monitoring of results so that changes can be implemented quickly. You determine how much you are willing to bid per click, and what your daily top dollar limit is.

Classified Ads

There are thousands of classified ad sites on the Internet, some of them paid, many of them free. Clever copywriting that will get a reader’s attention is very important. So is choosing the proper sites for your business. We’ll be happy to help with your classified ad campaigns and can submit your ads to hundreds of sites all at once.

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Graphic Design and Website Design

The impression of all your marketing collateral on the viewer is the most important element of your brand. If you don’t have a distinctive logo, or you’re not happy with what you have now, that’s the first thing we should work on.

A logo is much more than a clever design. A logo is your corporate identity. It must reflect not just your business, but the passion you have for your business and the distinctive personality that you bring to your business. Our designers will find out what that is and delight you with several ideas to choose from.

We guarantee that the chosen design will work well online and in print.

Audio/Video Promotion

Research has shown that response rates to websites increase dramatically when you add an audio message – or better yet – a video message to your home page.

Keep in mind that prospective buyers can no longer come to a store and get to know you personally. They can no longer touch and feel the merchandise. Whether or not they buy from you becomes a matter of trust. A personal message from the business owner goes a long way toward building trust.

If you sell services, a video of you making a professional presentation in front of an audience is another great way to build confidence and trust. And if you are selling products on an e-Commerce site, consider videotaping product demonstrations.

Contact us and let’s discuss how our experienced videographers can add pizzazz to your site.